Gulfstream Strategic Advisory Websites for independent optometry practices

Websites for independent optometry practices

When a patient asks ChatGPT for an eye doctor, does it say your name?

Patients ask Google and AI who to see before they ever reach your homepage. GSA builds your website around the verified facts of your practice so patients, Google, and AI all get the right answer, and keeps it correct after launch.

Built and managed by an optometrist.

Discuss Your Practice See what we built ↗
Your
Practice
Patients Google Search Google Maps ChatGPT AI Search Insurance directories

One practice. Many discovery paths. One verified digital source of truth.

Optometry-nativeBuilt around how independent eye-care practices actually work.
Practice-accurateDoctors, services, hours, insurance and patient actions are verified before publication.
ManagedGSA remains responsible for the platform after launch.

Proof, not promises

We built our own practice's website first.

Park Slope Eye, GSA founder Justin Bazan's own Brooklyn practice, runs on this platform right now. Don't take our word for the work; click around the live site.

Visit parkslopeeye.com ↗
The live Park Slope Eye homepage: Independent Optometrist in Park Slope, Brooklyn, with 4.8 stars on Google from 1,529 reviews.

Live case study

1.1M Google impressions. 1,529 reviews. A brand-new site with every fact verified. And AI still told patients our insurance was out-of-network. On launch night.

Visibility isn't accuracy. Even a strong website leaves AI answers exposed to the wider information environment, which is why GSA measures and manages what happens after launch.

Read the 60-Second Case Study See a Real AI Discoverability Report
Open the Full Evidence Dossier (PDF) →

What you get

One platform. Everything the website is supposed to do.

A website built around your real practiceDoctors, services, hours, insurance and patient workflows, verified with you before anything goes live. Google & AI discoverability monitoringWe watch how search and AI actually represent you, and fix what we can. Patient actions that workBooking, contact-lens reorder, directions, answers. A one-page monthly reportWhat we saw, why it matters, what happens next. A new patient-education article every monthWritten for your practice, at no additional charge.

How it works

Start with the practice. Keep the website aligned with it.

A new doctor joins. Hours change. An insurance relationship changes. A service is added. Small changes create data drift when pages, listings and AI answers stop reflecting the same practice.

The full six-step process lives on How It Works. The shape of it is simple:

1 · We verify the practiceYou confirm the facts only you can authoritatively confirm. GSA handles the technical system.
2 · We build and launchArchitecture, content, structured data and patient actions, tested before anything goes live.
3 · We keep it currentTell us what changed; the site, the listings and the AI answers stay aligned with reality.

The math

One new exam patient can be worth $300–400 to your practice. At $149/month, the platform pays for itself if it brings you one extra patient every other month.

Everything after that is margin.

Founding Practice offer

$500 one-time + $149/month.

Founding pricing is limited to the first three practices accepted. Your $149/month rate never steps up while you remain continuously enrolled, and after the first year, your practice-specific website is yours to keep either way. No lock-in.

See Full Pricing Discuss Your Practice

Founder-led

Your practice changes. Your digital presence should keep up.

Built by Justin Bazan, OD: optometrist, independent practice owner since 2008, and the person who answers your email. Park Slope Eye, the proof above, is his practice.

Wondering what AI tells patients about your practice? Start with the complimentary AI Discoverability Report. Or just tell us what's changing.

Get Your Complimentary AI ReportDiscuss Your Practice